Real-time member interaction insights for
targeted marketing.
Enabled data-driven personalisation by integrating Google Analytics with the Strategic Data Platform for comprehensive member interaction analysis.
Member interactions were locked across digital silos.
Limited ability to analyse member interactions across digital platforms hindered targeted marketing efforts. Behaviour-based audience segmentation was unavailable, slowing time-to-insight for new member journeys.
From fragmented signals to behaviour-driven journeys.
We integrated Google Analytics event streams into the Strategic Data Platform, established a single truth set for reconciliation, and stood up behaviour-based segments marketing could action directly.
Event integration & ingestion
Connected Google Analytics into the Strategic Data Platform with reliable daily reconciliation against a single platform truth set.
Behaviour-based segmentation
Built audience segments from interaction signals previously buried across disconnected channels.
Personalisation at scale
Operationalised segments into digital channels, enabling marketing to launch and iterate on personalised journeys.
Strategic Data Platform meets digital analytics.
A unified stack that turns clickstream into segmented, governed audience signals — ready for marketing automation.
Behaviour-driven engagement.
Insight at the speed of marketing.
Behaviour-based segments
Audience segments powering targeted campaign engagement.
Faster time-to-insight
New member journeys move from weeks to days.
Single truth set
Event data reconciles reliably against the platform every day.
Personalised journeys
Delivered at scale across digital channels.